Adidas超级巨星贝壳鞋

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         即使是人,虚长35岁已算步入青壮年时代,除平稳求进步之外,每有突破,必叫人眼界大开,同样理论,换成一件商品,又是个红透半边天,历久不衰的经典icon,35周年大搞叛逆,想必也是轰轰烈烈,叫人难以小觑。

        今年开春市场最呛话题,是素有「贝壳鞋」小名的adidas Superstar,这双1969问市的复古经典波鞋,第一代就有超过75%的NBA球员穿过,1986年,美国著名饶舌乐团Run DMC录制了「My adidas」,hip-hop从此与adidas划上等号,Superstar成为hip-hop街头文化的象征。

       趁今年35周年盛事,adidas分别从音乐、艺术及时尚切入,分成「表达系列」(Expression Series)、「名店系列」(Consortium Series)、「音乐系列」(Music Series)、「城市系列」(Cities Series)、「35周年系列」(Anniversary Series)等5系列,每系列分别设计7款鞋,总数便是35双,正好呼应35周年主题。

 

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This page contains a single entry by kevin published on August 31, 2007 9:37 PM.

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